Stop developing pricing and promotional strategies based on incomplete or inaccurate data. Get access to the market's most responsive retail intelligence platform - every data point, updated daily, in a UI that is built for fast decision-making.
Trusted by +500 global FMCG brands
A competitor shifted promotional mechanics mid-cycle. The team spotted the shift in Brand Nudge and adjusted their promotional strategy in response, moving away from a single price point and into multibuys. In the second half of the year, a share decline of -6% became -2%. Four hundred basis points recovered.
Strategic Revenue Manager, Nestlé Purina
A leading FMCG brand used Brand Nudge to see exactly which promotions were generating returns and which were not. With daily visibility of competitor promotional activity at retailer level, the team recalibrated their trade investment based on daily visibility of what competitors were doing and where promotional spend was actually generating returns. Ten percent more value from the same spend.
Commercial Director, Leading FMCG Brand
Before Brand Nudge, weekly pricing roundups meant hours of manual tracking across spreadsheets and retail websites, with accuracy problems on top. Brand Nudge replaced that entirely. Three hours a week back per person, with a single trusted source of pricing and promo data replacing a process nobody trusted.
Senior Revenue Manager, Top-10 UK FMCG
"I'm presenting range recommendations on data that's weeks out of date, and the buyer knows it."
Daily market truth that holds up in a range review. Walk in with the same picture the buyer is looking at, not last month's EPOS extract.
"I'm walking into a JBP where the buyer knows more about my category than I do."
Account-level pricing and promo granularity, ready in the room. Refuse a CPR request with daily evidence, not a quarter-old benchmark.
"Competitor CPIs and promo shifts surface four to six weeks late. By then, the margin's already gone."
Daily competitor promo mechanics and read-across between SKUs so you can see the response forming before you commit. A single misjudged pricing call can cost tens of millions. Having the data the day it changes is the difference.
"Buying alliances are using pricing inconsistencies across my markets as leverage, and I'm finding out in the negotiation, not before it."
One consistent global view, with market-level pricing guardrails executed locally. Spot harmonisation risk before alliance buyers do.
Every view is daily, every promo mechanic is decoded, every retailer is individually comparable. It's quick, it's accurate, it's the market's fastest growing retail intelligence platform.
When volume drops at one account, you can't tell whether it's isolated or happening across the market without retailer-level data. Brand Nudge ranks every retailer on your real range and separates retailer-specific pressure from category-wide trends, so you know exactly which problem you're solving before you walk into the JBP.
A standard price tracker sees £1.00. It doesn't see, for example, a Clubcard Price of Any 3 for £6.50 that has been running since 19 May. Every mechanic running across your category is decoded daily. Multibuys, price cuts, Clubcard and Nectar pricing on one calendar. Spot competitor overlap, compare year on year, walk into retailer negotiations with the full picture.
Channel averages tell you the market moved. They don't tell you whether it was Tesco, ASDA or Ocado. Brand Nudge gives you daily price tracking at individual retailer level across your full range, so you know whether pricing pressure is market-wide or isolated to one account.
Most pricing data sits in a system only one person knows how to use. Brand Nudge lets anyone build and share role-specific dashboards in minutes. Price index, competitor view, promo depth, basket analysis. Open it and the answer is already there. No data request, no waiting.
Global pricing strategy is set centrally but reported upward manually. By the time a drift shows up centrally, it's already being used as leverage. Brand Nudge gives your global team one consistent view of SKU-level pricing across every market, updated daily, so you spot harmonisation risk before it becomes a negotiation you're not prepared for.
Ready to see what Brand Nudge can do for your team?
A 30-minute walkthrough on your brands, your retailers, your market.
Close the gaps that cost your team money.
Commercial, Category and RGM working from the same data, updated daily. No one team walking into an internal meeting with a different version of the market. One source of truth, across every function.
Clubcard, Nectar, multibuys and loyalty pricing decoded automatically into a clean price index. Not a raw price feed that breaks on a 3 for £10 bundle and leaves your team to figure out the rest.
Role-specific views that anyone across Commercial, Category and RGM can use from day one. Open it and the answer is already there. No data request, no waiting, no report that arrives three days later and covers last week.
Every retailer, every week — with minimal downtime after retailer site changes. No back-filled estimates, no missing weeks where you're flying blind.
Here's how we make your life easier
Most pricing and promotional data arrives 4–6 weeks after the fact. By the time EPOS shows a competitor gained share or ran an aggressive promotion, the window to respond has already closed. Decisions get made on last quarter's market, not today's.
Every retailer refreshed daily: price, promotion mechanic, and competitive activity. When a competitor shifts strategy mid-cycle, your team sees it the same week, not the same quarter.
Standard tools record a shelf price. They don't decode a Clubcard multibuy, a 3 for £10 bundle, or a Nectar more-card price. The mechanic, which is what actually drives volume, gets lost. You see a number, not a decision.
Every promotion decoded daily into its actual mechanic: multibuy, %-off, loyalty price, price cut. Not a raw number for someone else to interpret. The full commercial picture, ready for the room.
Channel averages hide what's actually happening. A market-level index tells you prices moved. It doesn't tell you it's a Tesco problem, not an ASDA problem. Without retailer-level data you can't tell whether pricing pressure is isolated or market-wide.
Every retailer tracked individually: Tesco vs ASDA vs Ocado vs Sainsbury's, daily. Separate retailer-specific pressure from category-wide trends. Know exactly which problem you're solving before you walk into the meeting.
Pricing data that only one analyst knows how to access doesn't change commercial decisions. When the tool is too hard to use under time pressure, it falls to the back of the queue. Expensive data that nobody acts on is the same as no data.
Role-specific views that any Category Controller, NAM or RGM Director can use without training. No data request, no waiting. Just open it and the answer is there.
Still have a question? Ask it on a 30-minute walkthrough.
A 30-minute walkthrough on your brands, your retailers, your market. Live insight in the Brand Nudge platform, no generic sales deck.
